If the technology is successful, the oil industry would be able to sell bitumen close to world oil prices without the use of pipelines or oil tankers. Oil producers could earn an additional $15 per barrel of oil on average using CanaPux because of the ability to reach foreign markets and the cost savings of not having to use diluent, a fluid required to move bitumen in pipelines, according to Alfred Fisher with Sproule, an energy consultancy firm involved in the project.